JohnDow introduces the online learning center

BARBERTON, Ohio — JohnDow Industries Inc. (JDI) recently added a “Learning Center” on its websitea feature that provides “dedicated educational content focused on automotive shop equipment, spare parts, TPMS, and vehicle exhaust extraction”.

The Learning Hub includes frequently asked questions about JDI products and their uses, educational blog posts, product videos and equipment demonstrations, and e-books on workshop equipment, TPMS and fuel management.

The hub has a simple interface and users can use search functions or browse categories to find the information they need, said JDI, a Barberton-based supplier and distributor of aftermarket equipment and products.

“Based on the established relationships and trust we have built with our customers over the past 35 years, it is common for us to provide advice on choosing the right auto repair equipment, even outside of our own product lines,” said JDI President Robert Christy.

“With the Learning Hub, we were able to leverage our in-house expertise and provide insightful content to customers when researching workshop equipment to make a purchasing decision.”

The Learning Hub complements JDI’s digital product showrooms also on the website. The company revamped its website, which also includes product search functions on every page and multiple ways to find products, in November 2021.

“This new section of the JohnDow website further supports one of our core principles, ‘Our customers are everything to us,’” said JDI Marketing Director Heather King. “Sharing this knowledge is more than just providing information, it positions JohnDow as part of the buying journey where we can build trust before, during and after a purchase.”