Marketplacer improves online review functionality with Yotpo partnership agreement

Sydney, August 29, 2022 – Market maker, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily create and grow successful online marketplaces at scaleannounced today that it has signed a partnership agreement with Yotpo, an e-commerce marketing platform that offers the most advanced solutions for customer reviews, visual marketing, loyalty, referrals and SMS marketing.

Yotpo helps brands drive growth by creating engaging experiences to build lasting relationships with customers. Its integrated solutions for reviews, visual user-generated content (UGC), rewards and referrals enable businesses to win new audiences using the voice of their customers.

The partnership between the two companies will allow Marketplacer to provide richer functionality to sellers and consumers while providing Yotpo with expanded reach in the market economy.

Rad Mitic, Head of Partnerships at Yotpo, said the partnership solves a long-standing issue that will now unlock revenue for sellers. “It’s a game-changer for Australian e-commerce marketplaces, although it seems like an obvious feature,” says Mitic. “The complexity of collecting product-specific reviews from marketplaces makes it almost impossible to offer shoppers accurate social proof, even with an incredible team of engineers.”

Prior to this partnership, Marketplacer customers were unable to gauge sentiment on their products and increasingly demanded robust options to gather product-level reviews.

Yotpo’s in-depth analytics dashboard allows merchants on Marketplacer to get a solid overview of how their products are received by shoppers.

Dylan Bookless, CEO of Medcart, says his company decided to select Yotpo over other review platforms because of its quick and easy integration with Marketplacer.

“At this time we are seen as the retailer and not the marketplace and the addition of seller reviews means that we will now be able to inform consumers that we are a marketplace and not the retailer,” says Bookless .

Indeed, Yotpo is the only company in the market that can effectively release this functionality for Marketplacer. This means that sellers can now establish real social proof and trust, and access more customers, which are the main factors in converting sales and repeat customers.

“We partnered with Yotpo for several reasons, including their market leadership, focus on innovation, and ability to disrupt the future of market functionality in the critical areas of social proof, reputation online and sales conversion support,” said John Mullins, Alliance Director. , market maker.

“At the same time, this partnership allows our two organizations to further diversify and expand our sales channels while providing Marketplacer customers such as SurfStich, Providor and Barbeques Galore the ability to collect specific product reviews.”

Mitic added, “Most importantly, we are now giving consumers a channel to provide valuable feedback. We are so excited and proud to be able to fill the void and provide sellers with insights and data that can transform businesses. »

About Marketplace

market maker is a global software-as-a-service (SaaS) technology platform equipped with all the tools and features needed to quickly build successful and scalable online marketplaces. To date, Marketplacer has helped build and deploy over 100 marketplaces connecting over 13,000 businesses globally. The Marketplacer platform exists to simplify growth, from implementing marketplace strategies such as shipping through dropshipping sellers, adding new categories or extending third-party lines, to market consolidation and the deployment of modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

Born and raised from the award-winning BikeExchange, the largest online marketplace for anything and everything in cycling, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new markets. Marketplacer is responsible for building online e-commerce solutions and business transformations for businesses around the world. Visit for more information.