Millennials & Tech: Why Are They Obsessed With Online Review Sites

If you are a millennial, you shouldn’t feel embarrassed about owning it. It wasn’t that long ago that people rolled their eyes every time the term was mentioned as if it offended them to hear about people born in the ’80s and’ 90s. Today, millennials are taking hold of the world. Goldman Sachs says there are 30 million more millennials than Gen Xers and 14 million more than Baby Boomers. The group’s influence on societal trends is enormous, and this is best seen through the prism of online review sites as 80% never buy anything without first reading a review. The technology is no different, which begs the question, “why?” ”

Market saturation

Whether you’re a millennial or trying to figure them out, it’s tempting to assume the group is tech-savvy. After all, they were born into an increasingly technological world and have been using mobile devices since childhood. Yet the advancement in technology means that even millennials cannot keep up with the latest versions. The online casino industry is a prime example. According to The Game Haus, the online industry in Canada generates roughly $ 31 billion in gross revenue per year, and it does so by launching new games and platforms that gamers can try out. It is estimated that approximately 76% of Canadian adults participate in online gambling, showing the effectiveness of the strategy. Therefore, review sites like Slotss are essential as they review some of the critical features of the best online casino games, allowing users to decide which title, and hence which platform to choose. The site contains information on many slot machine games, emphasizing the need for players to consult reviews before playing.

People Against Brands

You could say that millennials are a skeptical bunch. They don’t trust brands like consumers did, preferring to look at them suspiciously before passing judgment. This is not too far from the truth as it is difficult to choose a brand to trust when there are so many options. Fortunately, online review sites clean the air because recommendations come from reliable and unbiased third parties. As Forbes indicates, 97% of millennials read reviews during the buying process, and 89% think they’re accurate. BrightLocal goes further because its study reveals that 84% of consumers trust online reviews as much as personal recommendations from friends or family. Millennials use people to sort out strong brands from weak ones.

Girl on laptop
Photo by Creative Christians on Unsplash

Familiarity with technology

Millennials are well versed in technology. In Canada, the average screen time for the demographic group is between three and four hours. However, millennials don’t spend hours doing nothing. Instead, they use smartphones and mobile devices to help them make purchasing decisions. For example, 90% of shoppers mix their in-store purchases with their phones, to get information such as finding products and services before checking out. It shows that millennials rely on reviews in places you wouldn’t expect them to, like physical stores and department stores.

With so many options for millennials, they need online reviews to help them make informed decisions. As a result, they are incredibly familiar with review sites and implicitly trust them.