Nas Academy, a Singapore-based online learning platform for the creator economy, has secured $12 million in funding from various investors including Pitango, BECO Capital, FTX and HOF Capital, as well as co -founder of Patreon Jack Conte and co-founder of Zerodha. Nikhil Kamath, according to a LinkedIn post from the company founder on Wednesday.
The investment brings the company’s total funding to $23 million after raising $11 million in July 2021 led by Lightspeed Venture Partners.
Nas Academy was founded in 2020 by Palestinian-Israeli video creator, Nuseir Yassin, best known for his social media channel, Nas Daily. Nas Academy offers online courses and digital tools for creators to help them build audiences and communities, as well as monetize their content. The platform has hosted 200,000 students and has more than 15 million social media followers, according to its website.
The company is also backed by TechAviv Founder Partners, 500 Global, Graph Ventures, as well as angel investors like Oyo CEO Ritesh Agrawal and Coinbase President and COO Emilie Choi.
Yassin started his career as a content creator in 2016 when he started making a one-minute video every day for 1,000 days. Today, Nas Daily’s Facebook page has 21 million subscribers while its Youtube channel has 8.89 million subscribers.
Nas Academy came under fire last year after posting an online course involving Filipino tattoo artist Whang-Od Oggay.
The global creator economy is valued at around $13.8 billion due to growing social media penetration, according to Statista. There are around 200 million creators right now thanks to platforms like Youtube, TikTok, Instagram, and Twitch. And with 4.2 billion social media users today, the industry is expected to see more creators every year.
Southeast Asia has a number of platforms supporting local content creators and influencers such as Pops, SociaBuzz, and Partipost.
In July, the integrated platform for content creators TipTip, backed by East Ventures, was launched in Indonesia, with the aim of providing various monetization opportunities for creators in the country.